Whyte & Mackay wanted to make an emotional connection with the audience in their hometown of Glasgow. As part of our wider ‘Stay Smooth, Glasgow’ campaign we street cast and shot 24 real Glasgow folk (and one dog). Their portraits commissioned by PUNK Creative captured the breadth of the city’s ‘smoothness’ and became ‘Glasgow Folk’, a magazine and an exhibition celebrating the people that make the city what it is. Exhibiting the Whyte & Mackay, Glasgow Folk images in Govanhill Baths and around the city was definitely one of the highlights of the year. The exhibition won Gold at The Roses.